Taking The Long View: Crises Demand Attention, But So Do Long-Term Trends. April 15, 2016 Corporate leaders can be forgiven for not thinking too far ahead. The length of time that investors hold stock has fallen. Share-holders want fast rewards—and quick fixes when performance flags. Moreover, given the upheavals and macroeconomic uncertainties of the past decade, many CEOs and CFOs have been preoccupied with firefighting.