The American Marketing Association defines a “brand” as “a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.” Some marketing researchers assert that brands are one of the most valuable assets that a company has.

Author: Valentina Pasquali
Project Coordinator: S.J. Yun

Click To View Brand Rankings Type:

MBO | InterBrand


MillwardBrown Optimor 2015 BrandZ Top 100

Rank

Brand

Category

Brand Value
($M)

1 Apple Technology 246,992
2 Google Technology 173,652
3 Microsoft Technology 115,500
4 IBM Technology 93,987
5 Visa Payments 91,962
6 AT&T Telecom Providers 89,492
7 Verizon Telecom Providers 86,009
8 Coca-Cola Soft Drinks 83,841
9 McDonald's Fast Food 81,162
10 Marlboro Tobacco 80,352
11 Tencent Technology 76,572
12 Facebook Technology 71,121
13 Alibaba Group Retail 66,375
14 Amazon.com Retail 62,292
15 China Mobile Telecom Providers 59,895
16 Wells Fargo Regional Banks 59,310
17 General Electric Conglomerate 59,272
18 UPS Logistics 51,798
19 Disney Entertainment 42,962
20 Mastercard Payments 40,188
21 Baidu Technology 40,041
22 ICBC Regional Banks 38,808
23 Vodofone Telecom Providers 38,461
24 SAP Technology 38,225
25 American Express Payments 38,093
26 Walmart Retail 35,245
27 T-mobile Telecom Providers 33,834
28 Nike Apparel 29,717
29 Starbucks Fast Food 29,313
30 Toyota Cars 28,913
31 The Home Depot Retail 27,705
32 Louis Vuitton Luxury 27,445
33 Budweiser Beer 26,657
34 BMW Cars 26,349
35 HSBC Global Banks 24,029
36 RBC Regional Banks 23,989
37 Pampers Baby Care 23,757
38 L'Oréal Paris Personal Care 23,376
39 HP Technology 23,039
40 Subway Fast Food 22,561
41 China Construction Bank Regional Banks 22,065
42 Zara Apparel 22,036
43 Mercedes-Benz Cars 21,786
44 Oracle Technology 21,680
45 Samsung Technology 21,602
46 Movistar Telecom Providers 21,215
47 TD Bank Regional Banks 20,638
48 Commonwealth Bank Regional Banks 20,599
49 ExxonMobil Oil & Gas 20,412
50 Agricultural Bank of China Regional Banks 20,189
51 Accenture Technology 20,183
52 Gillette Personal Care 19,737
53 FedEx Logistics  19,566
54 Shell  Oil & Gas 18,943
55 Hermes Paris Luxury 18,938
56 Intel Technology 18,385
57 Colgate Personal Care 17,977
58 BT Telecom Providers 17,953
59 ANZ Bank Regional Banks 17,702
60 Citi Global Banks 17,486
61 Orange Telecom Providers 17,384
62 China Life Insurance 17,365
63 Sinopec Oil & Gas 17,267
64 Ikea Retail 17,025
65 Bank of China Regional Banks 16,438
66 DHL Logistics 16,301
67 CISCO Technology 16,060
68 Pingan Insurance 15,959
69 SIEMENS Technology 15,796
70 Huawei Technology 15,335
71 PetroChina Oil & Gas 15,022
72 US BANK Regional Banks 14,786
73 eBay Retail 14,171
74 HDFC Bank Regional Banks 14,027
75 H&M Apparel 13,827
76 Gucci Luxury 13,800
77 J.P. Morgan Global Banks 13,522
78 Honda Cars 13,332
79 Pepsi Soft Drinks 13,134
80 Ford Cars 13,106
81 BP Oil & Gas 12,938
82 Telstra Telecom Providers 12,701
83 KFC Fast Food 12,649
84 Westpac Regional Banks 12,420
85 Linkedin Technology 12,200
86 Santander Global Banks 12,181
87 Woolworths Retail 11,818
88 PayPal Payments 11,806
89 Chase Regional Banks 11,661
90 Aldi Retail 11,660
91 ING Global Banks 11,560
92 Twitter Technology 11,447
93 Nissan Cars 11,411
94 Red Bull Soft Drinks 11,375
95 Bank of America Regional Banks 11,335
96 NTT DOCOMO Telecom Providers 11,223
97 Costco Wholesale Retail 11,214
98 Soft Bank Telecom Providers 11,131
99 China Telecom Telecom Providers 11,075
100 Scotiabank Regional Banks 11,044

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