The American Marketing Association defines a “brand” as “a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers.” Some marketing researchers assert that brands are one of the most valuable assets that a company has.

Author: Valentina Pasquali
Project Coordinator: S.J. Yun

Click To View Brand Rankings Type:

MBO | InterBrand


Interbrand | Best Global Brands 2015 | Top 100

Rank

Brand

Sector

Brand Value (M)

1 Apple Technology 170,276
2 Google Technology 120,314
3 Coca-Cola Soft Drinks 78,423
4 Microsoft Technology 67,670
5 IBM Technology 65,095
6 Toyota Cars 49,048
7 Samsung Technology 45,297
8 General Electric Conglomerate 42,267
9 McDonald's Fast Food 39,809
10 Amazon.com Retail 37,948
11 BMW Cars 37,212
12 Mercedes-Benz Cars 36,711
13 Disney Entertainment 36,514
14 Intel Technology 35,415
15 Cisco Technology 29,854
16 Oracle Technology 27,283
17 Nike Apparel 23,070
18 HP Technology 23,056
19 Honda Cars 22,975
20 Louis Vuitton Luxury 22,250
21 H&M Apparel 22,222
22 Gillette Personal Care 22,218
23 Facebook Technology 22,029
24 Pepsi Soft Drinks 19,622
25 American Express Payments 18,922
26 SAP Technology 18,768
27 IKEA Retail 16,541
28 Pampers Baby Care 15,267
29 UPS Logistics 14,723
30 ZARA Apparel 14,031
31 Budweiser Beer 13,943
32 eBay Retail 13,940
33 J.P. Morgan Global Banks 13,749
34 Kelloggs FMCG 12,637
35 Volkswagen Cars 12,545
36 Nescafé Beverages 12,257
37 HSBC Global Banks 11,656
38 Ford Cars 11,578
39 Hyundai Cars 11,293
40 Canon Electronics 11,278
41 Hermes Paris Luxury 10,944
42 Accenture Technology 10,800
43 L'Oréal Paris Personal Care 10,798
44 Audi Cars 10,328
45 Citi Global Banks 9,784
46 Goldman Sachs Financial Services 9,526
47 Philips Electronics 9,400
48 AXA Financial Services 9,254
49 Nissan Cars 9,082
50 Gucci Luxury 8,882
51 Danone FMCG 8,632
52 Nestlé FMCG 8,588
53 Siemens Technology 8,553
54 Allianz Financial Services 8,498
55 Colgate Personal Care 8,464
56 Porsche Cars 8,055
57 Cartier Luxury 7,924
58 Sony Electronics 7,702
59 3M Diversified 7,243
60 Morgan Stanley Financial Services 7,083
61 Visa Payments 6,870
62 Adidas Sporting Goods 6,811
63 Thomson Reuters Media 6,583
64 Discovery Channel Media 6,509
65 Panasonic Electronics 6,436
66 Tiffany & Co Luxury 6,306
67 Starbucks Restaurants 6,266
68 Adobe Technology 6,257
69 Prada Luxury 6,222
70 Santander Restaurants 6,097
71 Xerox Business Services 6,033
72 Caterpillar Diversified 5,976
73 Burberry Luxury 5,873
74 KIA Motors Cars 5,666
75 Kentucky Fried Chicken Fast Food 5,639
76 MasterCard Payments 5,551
77 Johnson and Johnson FMCG 5,533
78 Shell Oil & Gas 5,530
79 Harley-Davidson Automotive 5,460
80 DHL Logistics 5,391
81 Sprite Beverages 5,365
82 Lego FMCG 5,362
83 Deere & Company Diversified 5,208
84 Jack Daniels Alcohol 5,161
85 Chevrolet Cars 5,133
86 FedEx Logistics 5,130
87 Land Rover Cars 5,109
88 Huawei Technology 4,952
89 Heineken Alcohol 4,822
90 MTV Media 4,763
91 Ralph Lauren Apparel 4,629
92 Johnnie Walker Alcohol 4,540
93 Corona Alcohol 4,456
94 Smirnoff Alcohol 4,407
95 Kleenex FMCG 4,330
96 Hugo Boss Apparel] 4,270
97 PayPal Payments 4,251
98 MINI Cars 4,243
99 Moët et Chandon Alcohol 4,131
100 Lenovo Technology 4,114

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