
Decentralized Social Media Finds A Foothold
Companies may face too many options for brand messaging.
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Much of this stems from industrial ization. Qu Hongbin, senior China economist at HSBC in Hong Kong, points to China’s rapid industrialization and urbanization, and claims that the hasty development being witnessed in China largely derives from local governments eager to win brownie points with the central government. The emphasis has been on attaining lofty GDP growth figures with little thought given to sustainable progress. A recent Chinese study, notes Hongbin, shows local governments in the process of creating 3,837 industrial parks and development zones across China—equal to 1.5 times the current urban area, or 62 times the size of Singapore.
Echoes of Japan
China’s rapid growth story harks back to Japan’s swift rise to economic power in the latter half of last century. China has to be hoping its boom will not go the way of Japan’s, though, which imploded under the weight of collapsing real estate and stock prices and a raft of non-performing loans. Some are already predicting that China’s economy will also buckle under the pressure of overwhelming growth and sink into a prolonged period of stagnation.
Although the current overheating can be explained away as cyclical in China, one cannot ignore the structural issues—fundamental problems that China shares with Japan and that it will need to address if it is to enjoy sustained growth. Both China and Japan suffer from weak financial systems, which threaten to undermine the very foundation of their economies. Both maintain an overload of non-performing and sub-performing loans left over from a myriad of failed ventures in the 1980s.
Historically, the countries’ banks have been highly protected by their respective governments. There has been little incentive to pursue debtors when fixedterm loans—and even the interest—are often rolled over as a matter of course. In turn, companies have also shown little concern for the health of their balance sheets. While corporate Japan is beginning to move beyond this, China has a long way to go. “The problem is that the Chinese companies have little sense of the cost of money,” says Wong.
Japan appears to have halted its prolonged rise in NPLs, and, according to Teikoku Databank, bankruptcies dropped by 14.6% last year, the first decline in four years. Japan’s major banks also took unprecedented steps in 2003 to clean up their balance sheets, exploring the use of more adventurous financial products such as synthetic securitization to offload trillions of yen in debt. However the Japanese government— along with most banks—still takes the position that many companies are too large to fail, and it forgives bad debts accordingly.
China’s financial institutions are less sophisticated than Japan’s; one analyst described them as “primitive.” Says Wong: “Risk control and credit assessment are not well developed yet. The current incentive systems also encourage over-lending.” China set up four asset management companies in 1999 in order to offload 1.4 trillion yuan in non-performing loans from the country’s state commercial banks, but there is every chance that the current credit splurge will result in a new round of bad debts.
Making the Same Mistakes
According to Robert Feldman, chief economist at Morgan Stanley Japan, the most striking similarity between China and Japan’s problems is their misallocation of capital, reflected in their deteriorating return on assets. While China has seen its return on assets decline from 20% in the early 1980s to 5% in recent years, according to Nicholas Lardy, a scholar at the Brookings Institution, Japan has hovered around 2% over the past decade. That’s down from 4% prior to 1990, says Feldman. Feldman, who records Lardy’s figures in a report produced in July 2002, notes that while China’s figures may not be strictly comparable to Western-style accounting, the sharp decline is nevertheless incontrovertible.
Of course, the two countries do differ in obvious ways, but not always to the benefit of China’s economic outlook. China is at an entirely different stage of development from Japan, after all. And despite a strict authoritarian regime, it is also hampered by its cumbersome geographical size.That makes it more difficult for the government to control the country’s growth. Glen Fukushima, chief executive of Cadence Design Systems Japan and former president of the American Chamber of Commerce in Japan, says: “China's growth is less centrally managed and controlled than Japan's was in the 1960s and 1970s, so the risks of disruptions are greater.” He points to the disparity in income in China and argues that it is much greater than it was in Japan’s high-growth phase, as is the disparity in wealth across geographical regions.
China Applies the Brakes
“As is all too often the case with respect to China, the West just doesn’t get it,” notes Morgan Stanley’s Roach. “Missing from the world’s assessment of China, in my view, is the perspective from the inside—the overarching imperative of China to stay the course of reforms without disturbing social stability.”Roach believes that the country can’t afford
a hard landing—and won’t allow it.
Certainly the government has its eye firmly on the macro economy just now—and on longer-term structural reforms. According to Qu at HSBC, it is very aware of the threats facing it and has been refreshingly open about them: “China does have a serious overheating problem.We can use a number of ways to try to measure the problem, but it’s not that important.What is important is that policy makers recognize the risk and try to do something about it.They are.”
One approach has been to rein in the excesses of local governments. Says Qu: “The central government has to do something to impose discipline on the
local governments. If the central government can regulate this, it can engineer a slowdown.” He believes that it has already taken promising steps. In March the government clearly articulated the need for local authorities to focus on the quality of growth: social development as well as economic development.
China’s government has also taken preliminary steps to tighten credit and monetary control.However, the government’s power over the banks is no longer absolute. Says US-China Business Council’s Powers: “The government is very well aware of the situation, but it is not a monolith, so it’s difficult to control bank lending down to the retail level—although they are trying to rein in the more egregious lending practices.”
Most agree that any landing will be a soft one, buffered by the country’s vast resources. Consumer spending is likely to cushion much of the slowdown as rapid urbanization continues well into the next decade. Says Powers: “The key to China’s success is domestic demand and further growth of consumer spending in the long term.That doesn’t mean there won’t be speed bumps along the way and there will be some economic pain, but they will get through it as they have in the past.”
Japan’s Window
So where does that leave Japan? The pessimistic view is that even a slight slowdown in China’s economy could trigger another recession.Koll at Merrill Lynch, however, believes Japan has a unique window of opportunity over the next six to nine months to convert export growth into consumer growth, and he holds out hope that the country will take advantage of it.
Japan has shown promising signs over the past 12 months. Its companies and financial institutions are becoming increasingly competitive as they pursue long-needed reforms.The government’s economic management has also been more decisive.
But skepticism is warranted, and whether Japan goes on to make the very most of the opportunities presented by an economically powerful China remains uncertain. Like China itself, Japan needs to rectify many of its problems if it is to make the most of a post-WTO China.
Of course, there is one final problem: The two countries’ relationship is not entirely cordial, and hostilities from the previous century have not been easily forgotten. Concludes Fukushima, “Of course there are the simmering political issues between Japan and China that inhibit the full realization of mutual economic benefit.” Perhaps it will be that mutual benefit that will finally allow the two nations to bury the hatchet.