
Decentralized Social Media Finds A Foothold
Companies may face too many options for brand messaging.
At nexus of West and East, NBAD deploys digital to serve clients trading around the world.
David Wilkins, who leads global e-commerce at National Bank of Abu Dhabi, explains how NBAD's new digital platform, Emerald, was designed from the ground up to meet client needs, while strengthening the bank as a fulcrum between West and East and expanding its reach.
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