DBS has taken an agile, customer-led approach to the design and creation of Treasury Prism.
John Laurens, Head of Global Transaction Services at DBS, discusses how DBS is transforming its transaction banking offerings by incorporating Human Centered Design Thinking into its product design, while balancing both the needs of clients and the bank.
DBS Treasury Prism, a new online simulation platform for treasury and cash management, is a successful outcome of DBS’ client-centric, agile approach. The platform has been developed with the needs of corporate treasurers at its core, and involved rigorous engagement with the corporate treasury community at all stages of its development.
Watch the video to find out more about DBS Treasury Prism and the bank’s unique approach.